Current:Home > FinanceBurley Garcia|How an Arizona indie bookstore adapted - adding a bar and hosting events - and is turning 50 -Financial Clarity Guides
Burley Garcia|How an Arizona indie bookstore adapted - adding a bar and hosting events - and is turning 50
Indexbit View
Date:2025-04-10 18:00:06
It started with a love of books and Burley Garcia$500.
Fifty years later, Changing Hands Bookstore is a community gathering space and a safe haven for book lovers.
With two popular locations in the Phoenix area, Changing Hands is no Arizona hidden gem. Instead, the bookstore has forged deep ties into the community it grew along with. It has survived the rise of Amazon and a global pandemic and cemented itself as the place to go for book recommendations and good conversations among friends and authors.
How has Changing Hands managed to survive and thrive? Maybe it has something to do with the foundation it was built on.
Pick your next readSee USA TODAY's best-selling booklist
Check out: USA TODAY's weekly Best-selling Booklist
Changing Hands begins: 3 book lovers with a dream and $500
Gayle Shanks, Tom Brodersen and Bob Sommer met in 1972 while volunteering at an alternative school in Phoenix and bonded over their love of reading. For years, they talked about their dream to open a bookstore that would double as a community gathering space.
"It was just part of what we did and we knew the importance of books in our own lives. And we also loved the ideas that were in books," Shanks said.
"And so the idea of being a bookseller, which we thought meant you got to read books, to sell books, but really to just talk about books all day long with people who came in to buy them was our idea of the ideal job."
Brodersen purchased a struggling used bookstore's inventory for $500. It included books, bookcases and the oldest cash register they'd ever seen.
Now they had the supplies. They just needed the right space in the right location to attract book buyers.
On April 1, 1974, the first Changing Hands Bookstore opened in a 500-square-foot space on Fifth Street in downtown Tempe.
"We had this idea that books could change people's minds and help them become more critical thinkers," Shanks said.
"So, we thought we were going to have this bookstore that was going to be a place where people could come and talk about ideas that they had either read in books or were thinking about. And it's grown into a much bigger space, or two spaces."
Find your next favorite bookstoreSee USA TODAY's interactive bookstore map
Changing Hands moves to Mill Avenue
In 1978, Changing Hands moved to a bigger, more prominent storefront on Mill Avenue in Tempe, adjacent to the Arizona State University campus. In 1980, Brodersen stepped down, and in 2000 Cindy Dach joined the team. She became a co-owner in 2006.
The Mill Avenue store was a hit.
"I fell in love with Changing Hands in their original location on Mill when I went to ASU," said customer Jeff Moriarty. "I was a poor college student, so I frequently stopped in to browse the aisles and pick out cheap books to read and escape for a while.
"The place was so warm and inviting, and I came to realize it was the people who made it that way. The books were just the way they loved to connect with people and the community."
In 1998, rents in downtown Tempe were rising and Changing Hands moved again, this time to a plaza at McClintock Drive and Guadalupe Road in south Tempe, where they still are to this day.
Changing Hands Bookstore, First Draft Book Bar open in Phoenix
Changing Hands expanded beyond Tempe when it opened a second store in Central Phoenix in May 2014.
The owners wanted this location to have a little something extra.
The First Draft Book Bar serves up coffee, wine, beer and snacks in the middle of the brick-walled store. Seating is at the bar and in an adjacent room called The Commons, which doubles as a community gathering/co-working space and an event space for readings and other activities.
Authors such as Barbara Kingsolver and Terry Tempest Williams and poets including Alberto Ríos and Norman Dubie have come to speak at Changing Hands through the years.
How Changing Hands withstood Amazon, the pandemic and embraced BookTok
These special experiences may have been precisely what sustained Changing Hands through the rise of Amazon and the COVID-19 pandemic shutdowns.
The ease of having a seemingly limitless selection of books delivered to your door or your Kindle contributed to hundreds of chain and independent bookstores nationwide closing their doors.
"There were many, many moments when we didn't know how we were going to go on," Shanks said. "Amazon hitting us in the face was really difficult for a while, the recession hit us hard, and then of course there was a pandemic and we had to close our store for nine months."
"And we didn't know if we were going to be able to open the stores again, because who knew what was going to happen?"
But Changing Hands Bookstore continued to focus on its strength: listening to customers.
"Our ear was always to the ground and the ground was always our customers and our community, and as long as we listened, they told us what they needed. We wanted it to be their bookstore, not our bookstore," Shanks said.
According to an article at publishersweekly.com, booksellers across the digital and physical spaces have seen increased sales over the last couple of years thanks in part to TikTok's latest craze: BookTok. It's a TikTok space where people share what they're reading, show off special collectors editions and, of course, influence the algorithm.
"BookTok has definitely grown a certain segment of the readership that shops in our store and I feel really fortunate that they do," Shanks said. "We had 25 chain bookstores in the Valley at one point in the '90s, and Changing Hands managed to survive in spite of the fact that in five miles from us in every single direction, there was a chain bookstore."
And while Shanks isn't totally in love with all of the books from BookTok that bring customers in, she does love that it gets people started on their reading journey.
"Once you start reading, you get hungry for more," Shanks said.
Changing Hands Bookstore at 50: Still going strong
Thanks to the community support, Changing Hands Bookstores has enjoyed 50 years of passing down the tradition of reading from generation to generation.
As for the future, Shanks simply wants things to keep going as they are.
"Someone came in the other day and said, 'My mom brought me into the store when I was still in her womb, and this was the first place she ever took me, and I grew up in your store,'" Shanks said. "It's a really good feeling and I think in great part because that's why we wanted to be in business."
"I hope we have many more generations of readers who grow up in our store and continue to support us."
veryGood! (71)
Related
- 'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
- Power outage map: Swaths of western North Carolina dark after Hurricane Helene
- Jalen Milroe, Ryan Williams uncork an Alabama football party, humble Georgia, Kirby Smart
- Minnesota football's Daniel Jackson makes 'Catch of the Year' for touchdown vs Michigan late
- Rams vs. 49ers highlights: LA wins rainy defensive struggle in key divisional game
- Behind dominant Derrick Henry, Ravens are becoming an overpowering force
- Guardsman wanted to work for RentAHitman.com. He's now awaiting a prison sentence
- Hurricanes on repeat: Natural disasters 'don't feel natural anymore'
- A White House order claims to end 'censorship.' What does that mean?
- National Coffee Day 2024: Free coffee at Dunkin', Krispy Kreme plus more deals, specials
Ranking
- Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
- At Climate Week NYC, Advocates for Plant-Based Diets Make Their Case for the Climate
- How can I help those affected by Hurricane Helene? Here are ways you can donate
- DirecTV will buy rival Dish to create massive pay-TV company after yearslong pursuit
- The White House is cracking down on overdraft fees
- Multiple people dead after plane crash at Wright Brothers National Memorial’s First Flight Airport
- France’s new government pledges hardline stance on migration as it cozies up to far right
- Jordan Love injury update: Packers will start veteran quarterback in Week 4 vs. Vikings
Recommendation
B.A. Parker is learning the banjo
Luis Arraez wins historic batting title, keeps Shohei Ohtani from winning Triple Crown
Exclusive: Kamala Harris campaign launches 'Athletes for Harris'
Earthquake registering 4.2 magnitude hits California south of San Francisco
US appeals court rejects Nasdaq’s diversity rules for company boards
Week 4 fantasy football rankings: PPR, half-PPR and standard leagues
Josh Allen's fresh approach is paying off in major way for Bills
The Daily Money: Card declined? It could be a scam